The 5-Minute Trick Financial Advisors Can Use to Boost LinkedIn Visibility
If you're a financial advisor trying to grow your presence on LinkedIn, there's a simple, underrated trick that can help more people see your posts — and it only takes five minutes.
Before you hit “post,” do a quick warm-up.
Why This Works
LinkedIn’s algorithm favors posts that get early engagement — especially within the first 30 to 60 minutes. If your post starts strong with likes, comments, or shares, LinkedIn takes it as a signal that your content is valuable, and it rewards you by pushing the post to more people.
This early momentum is often the difference between a post that reaches 100 people and one that reaches 10,000.
So how do you spark that early engagement?
By being active on LinkedIn before you post.
The Strategy: Warm Up the Algorithm
Right before you publish your next post, spend 5–10 minutes doing the following:
Comment on 3–5 relevant posts in your niche or industry
Like a handful of thoughtful updates from peers or ideal clients
Reply to any new comments on your previous posts
Engage with people you’d like to have see your content (centers of influence, referral partners, past clients, etc.)
Doing this sends positive signals to the algorithm: you’re engaged, you’re part of the conversation, and your activity is relevant.
And because LinkedIn often shows people your content shortly after you've interacted with theirs, you're increasing the odds that your next post lands right in front of the people who matter most.
A Quick Example
Let’s say you’re a financial advisor who works with business owners.
Before publishing your latest post — a helpful piece on the pros and cons of selling to private equity — you take 5 minutes to:
Comment on a post from a CPA you partner with
Like an update from a client who just launched a new product
Congratulate a fellow advisor on a recent speaking gig
Respond to a comment someone left on your last post
You then publish your new post.
Because you’ve just engaged with people, LinkedIn is more likely to show them your latest update. Some of them comment or like it — giving your post the early traction it needs to go even further.
You’ve now created a ripple effect: more eyes, more credibility, and more chances for opportunity.
Bonus Tip: Make It a Habit
If you post to LinkedIn 2–3 times (or more) per week, this strategy becomes even more powerful over time. You’ll stay top of mind, build relationships naturally, and get more consistent results from your content.
Your posts are only part of the equation. How you show up before and after posting makes all the difference.
Need Help With Your LinkedIn Strategy?
I help financial advisors use content and LinkedIn to grow their visibility, credibility, and client base — without sounding salesy or spending hours a week online.
