How to Turn 1 Client Question Into 5+ Marketing Assets

Mar 21

Ever feel like you should be doing more marketing, but you don’t have time to write weekly blog posts, film videos, and post on LinkedIn every day?

Here’s a secret: you don’t need more content ideas—you need a system.

One of the simplest, most scalable strategies for busy advisors is to repurpose client questions into multiple marketing assets. Let’s walk through how to turn one thoughtful client email into a week (or more) of content.

Step 1: Turn the Question Into a Blog Post

Start by writing a helpful blog post that answers the client’s question in detail. Use their exact language as the title or intro—chances are, others are wondering the same thing.

Example:
“What happens to my 401(k) if I change jobs?” becomes
Blog Title: “What Happens to Your 401(k) When You Change Jobs?”

Make it easy to read, answer follow-up questions, and add a CTA to schedule a call or download a guide.

Step 2: Repackage the Blog into a LinkedIn Post

Now summarize the post into a concise LinkedIn post.

Start with a hook: “A client asked me this last week: ‘What happens to my 401(k) if I switch jobs?’”
Share your short answer (2–4 sentences).
End with a CTA or open-ended question to drive engagement.

Step 3: Send It Out as an Email Newsletter

Turn that same post into a quick, actionable email. Your clients and prospects will appreciate the clarity.

Structure:

Personal intro or context
2–3 bullet points with takeaways
Link to full blog post

Step 4: Create a Short Video

Record a 60-second vertical video answering the question.
Post it to Instagram Reels, YouTube Shorts, and LinkedIn.
Use the blog post as a script outline to stay concise and credible.

Bonus: Add captions using a tool like Captions or Descript.

Step 5: Expand It Into a Lead Magnet or SEO Guide

If the topic is common, turn your content into a downloadable resource.

Example:
“Your Guide to Managing Your 401(k) During a Job Change”
Include common rollover options, mistakes to avoid, and your contact info.

Use it as:

A lead magnet on your website
A follow-up for inbound leads
Evergreen SEO content targeting keywords like “rollover 401(k) after job change”

Final Thoughts:

One client question can fuel your entire marketing flywheel.
When you create with reuse in mind, marketing becomes efficient—and scalable.

Matthew Gutierrez