How Every RIA Can Use ChatGPT — Beyond Just Emails and LinkedIn Posts
ChatGPT isn’t just a novelty or a shortcut for writing emails — it’s a powerful tool that can transform how financial advisors communicate, research, plan, and grow.
From brainstorming marketing campaigns to stress-testing client messaging to simplifying complex topics, ChatGPT can act like a junior analyst, planner, and sounding board — available 24/7.
Here’s how every RIA — from solo practitioners to growing firms — can tap into ChatGPT to save time, strengthen client communication, and elevate your business.
1. Client Communication — But Smarter
Yes, it can help you write faster emails. But go deeper:
Translate complex financial concepts into plain English for different audiences.
Role-play client objections before a big meeting.
Create multiple tone/style versions of sensitive messages (e.g. fee increases, market volatility updates).
Example Prompt:
"Rewrite this market update for a 70-year-old retired client who’s nervous about bonds. Keep it warm and reassuring."
2. Content Strategy & Ideation
Don’t know what to post? ChatGPT can brainstorm content ideas based on your niche, audience, and goals.
Generate blog outlines tailored to your ideal client.
Create monthly content calendars (social + email + blog).
Suggest angles or hooks for webinars, workshops, and lead magnets.
Example Prompt:
"Give me 25 blog post ideas for high-income professionals in their 40s who are worried about retiring late."
3. Client Education Materials
Use ChatGPT to build quick-reference guides, handouts, or onboarding materials:
“What to expect in our first 90 days” documents
FAQs about Roth conversions, RMDs, or 529s
Step-by-step retirement checklists
Bonus: Ask it to format the output like a brochure or checklist.
4. SEO Blog Writing Assistant
Get help writing SEO-optimized blog posts to drive traffic to your site.
Ask for blog titles that include your target keywords
Request outlines with keyword suggestions
Generate full first drafts that you can refine and personalize
Pro Tip: Always edit for accuracy and compliance — but use it to beat writer’s block.
5. Internal Process Improvement
AI can help tighten your back office too.
Draft SOPs (Standard Operating Procedures) for onboarding, billing, or client reviews
Create phone call scripts for staff
Generate templates for client check-ins or follow-up reminders
Example Prompt:
"Write a standard procedure for onboarding a new client, from signed agreement to first review meeting."
6. Market Research & Competitor Insights
You can use ChatGPT to scan the landscape:
Summarize top trends in the RIA space
Analyze the marketing strategy of a competitor’s website
Generate a SWOT analysis of your firm based on your description
Example Prompt:
"Pretend you're a marketing consultant. What stands out about this competitor RIA’s website and messaging?"
7. Lead Nurturing Funnels & Email Sequences
Instead of staring at a blank screen, use ChatGPT to generate full lead nurture email sequences.
Welcome series for new newsletter subscribers
Drip campaigns for prospects who download a lead magnet
Re-engagement campaigns for stale leads
8. Client Meeting Preparation
Going into a meeting with a complicated tax situation or business owner?
ChatGPT can help you anticipate questions, explain tradeoffs in plain terms, or structure your talking points.
9. Custom Portfolio Commentary
Many RIAs want to send portfolio updates that are specific to client segments (retirees vs. accumulators, for example).
ChatGPT can help you rewrite core commentary in multiple styles for each segment.
10. Creative Brainstorming Partner
Sometimes you just need a sounding board. ChatGPT can:
Name your new service offering
Rewrite your firm’s value proposition
Help you design a workshop title that actually gets people to show up
Final Thoughts:
You don’t need to be a tech wizard to use ChatGPT effectively. You just need to ask good questions, think creatively about your business, and always layer in your judgment and compliance lens.
The RIAs who embrace AI today won’t just save time — they’ll have a real edge in standing out, scaling up, and serving clients better.
Need help integrating ChatGPT into your marketing or operations?
I help RIAs build smarter systems, create better content, and stay ahead of the curve.
